If you’re planning to optimize your website for search engines, auditing your site should be your first step. For that, you need to use some of the best SEO tools in the market.
There are hundreds of tools that claim to give you the in-depth SEO report of your website. But, which one should you rely on?
If you make an error in choosing the optimal option for your brand, you might break your SEO strategy. You don’t want that to happen!
And, neither do I.
That is why, I present you the list of some of the best SEO tools for analyzing your website. This blog will help you make a well-informed decision based on your search strategy.
Why Should You Audit Your Website for SEO?
Let us take a scenario where you go to a clinic for your health checkup. The doctor will probably run some medical tests before giving you any advice or medications.
Similarly, before trying to improve your website for SEO, you need to know what aspects need improvement.
A proper SEO audit includes various information related to your website. Some of them include page speed, internal linking, meta description, site structure, etc.
You can also analyze whether or not your website content is optimized for search engines. If your blogs are outdated, or your paragraphs are plagiarized, then Google will penalize your entire site.
After you get the detailed insight of your website, you can focus on those areas that need your attention.
For instance, you can redirect both internal and external 404 links to prevent bad user experience. Besides, audit tools help you create a mobile-friendly version of your site.
Because of all these reasons, you have to audit your website to get a detailed insight regarding SEO performance.
8 Best SEO Tools for Auditing Your Website
Now, we believe that you know the importance of auditing your website. So, it’s time to look at eight of the best SEO tools that you can use to audit your site.
Ahrefs is one of the best SEO tools that provides various search-related services. For starters, you can check the backlink and keywords of both your and the competitors’ websites.
The cloud site audit tool of Ahrefs provides insight on your website’s overall on-page SEO performance. It flags the key SEO issues which allows you to focus on fixing them first.
Also, if you have a large website with tons of URLs, you can tune its speed by verifying the ownership of that site.
Ahrefs has an easy-to-use dashboard that represents HTML tags, content quality, outgoing links, localization, and other issues. You also get to customize the filters to only see the results that you find important.
Additionally, this SEO audit tool does not require any installation. You can log in to your account and access every audit data that you did in the past.
Ahrefs has the option to check the data only for the mobile version of your website. With this feature, you can rest assured regarding the performance of your site on smartphones and tablets.
Facebook, LinkedIn, eBay, Survey Monkey, Uber, and several other well-renowned brands rely on Ahrefs for their websites.
SEMrush helps you improve Google ranking with the help of more than 40 tools. Some of them are for SEO, content, advertising, social media, and competitive research.
It provides a comprehensive report on your on-page and technical SEO performance.
The Site Audit tool of SEMrush scans more than 130 parameters on your website. At the end, you get a checklist for the optimization tasks.
You can also prioritize the issues based on their severity. SEMrush divides your website’s problems into three tasks: errors, warnings, and notices.
This tool prioritizes mostly on the immediate risks that you need to solve on your website as soon as possible. Besides, SEMrush provides an advanced filter to set which issue it should report first.
With SEMrush, you get detailed thematic reports as well. It consists of graphs and representations for crawlability, site performance, internal linking, and other parameters.
If you don’t have time to audit your website regularly, then SEMrush has a solution for that too!
It allows you to schedule automatic weekly audits on your website. SEMrush sends you the report to your email and notifies you if there is any severe issue that needs attention.
Moz provides the world’s most accurate data regarding a website’s SEO performance. It helps you research the best keywords for your brand, analyze domain authority, and more.
With Moz’s Site Crawl and Audit tool, you get a detailed report on technical SEO issues of your website. These problems can hamper your site from getting more traffic, better search engine ranks, etc.
Moz lets you prioritize the issues based on its nature. This way, you can maximize the effectiveness of your website.
For instance, a large image file might have slowed down your site by 10 seconds. Since it’s a major SEO issue, Moz encourages you to optimize the image immediately.
You don’t have to wait for a long period for it to complete your site audit. Moz can crawl even larger websites quickly.
Moreover, you can take full control over your website’s dashboard in Moz’s audit tool. It lets you flag and mark the issues to deal later. Moz also recrawls your site to validate your update.
Besides, you can even take help of Moz’s other tools to get a comprehensive insight of your site. Some of them include Domain Analysis, Rank Tracking, and Backlink Research.
Another fantastic audit tool is the Screaming Frog SEO Spider. This digital-downloadable software provides a detailed SEO data by crawling your website.
Screaming Frog provides a comprehensive report on vast areas of your website. For instance, you get to know the status of broken links, server errors, redirects, blocked URLs, etc.
You can also view the resources which are blocked in the rendering mode and the URLs disallowed by robots.txt protocol.
Besides, Screaming Frog allows you to integrate Google Analytics and Google Search Console. These additional tools will help you get the most accurate data for your website.
Using this tool, you can create sitemaps for both URLs and images. You can use that sitemap to help Google index your essential links easily.
Do you aim to write blogs for content marketing? If yes, Screaming Frog can help you by checking the common grammar mistakes in more than 25 languages.
Screaming Frog is available in both free and paid versions. It crawls a maximum 500 URLs in the free version. However, you can eliminate this limit after purchasing the paid package.
Disney, Apple, Amazon, Google, Seer, and several other global brands use the Screaming Frog software.
Google Search Console (GSC) is one of the best SEO tools offered by Google to digital marketers. It helps you optimize your website for Search Engine Results Pages (SERPs) using various features.
You can measure your website’s search traffic and performance using GSC. Since Google itself controls this tool, it will give you best advice regarding how to rank on top Google’s first page.
GSC lets you know which search queries are bringing more traffic to your site. Based on that report, you can start optimizing your upcoming content.
Additionally, you can tweak your content based on how your users are interacting with it. For instance, if your audiences are not clicking on your website on SERP, you need to change your meta title and description.
Google Search Console also sends you email notification in case of any urgent issues faced by your website.
You will get to know which URL is facing those issues and can improve it immediately. This tool also allows you to notify Google when you complete making changes.
Every time you update changes on your site in GSC, it gives Google the freshest view of your website.
Besides, you may not know how Google views your website, do you? It is not how you and your audiences view them.
With Google Search Console, you will understand how Google is reading your content. You can use that insight to optimize your site even more.
If you’re search of the best SEO tools, then you definitely should not ignore Site Analyzer.
Site Analyzer is a website audit tool that eliminates your need to manage your SEO efforts manually. With this app, you get the most trust-worthy data to analyze your site’s performance.
You can evaluate all the SEO factors of your site, such as page content, backlinks, etc.
It helps you create an optimal marketing strategy by focusing on the Key Performance Indicators (KPIs).
Besides, after analyzing your website’s SEO performance, you can download a detailed PDF file of that report. You can share it with your team members so everyone can focus on the main issues.
This all-in-one SEO tool displays various performance parameters. For instance, the rank tracking tool provides real-time data of your site’s rank on SERP.
Moreover, its crawl feature analyzes broken links, indexation issues, duplicate content, and other aspects.
You might have got a lot of dofollow and nofollow links from other websites. Site Analyzer also makes it easy for you to track your backlinks as well.
Another crucial feature of Site Analyzer is that you can research appropriate keywords for your content. It gives you stats regarding the key terms’s competition, search volume, cost-per-click, and more.
The Alexa Site Audit tool helps you in enhancing your website’s performance and increase search visibility. Amazon.com is the owner of this SEO-related app.
You get a comprehensive status of your SEO health using Alexa Site Audit.
Let us consider that your site has title tag issues. In that case, its on-page SEO report will mention it clearly on the report.
You don’t have to worry about forgetting a few components that require change. Alexa Site Audit tool will alert you immediately once it finds an error.
Moreover, it gives you a clear action plan on how to fix those issues.
Alexa’s action plan has customized step-by-step instructions that you need to perform for your site. So, you can still optimize your site for SEO without prior knowledge.
It will be a hectic task to work on all the issues at once. Thus, Alexa’s SEO audit tool gives you an option to focus only on the importance issue at first.
Alexa lets you generate and download the online SEO report to prioritize the tasks based on its urgency level.
SEOptimer is an easy-to-use website auditing tool with a clean and minimal interface. This app allows you to take full control of your site’s components for SEO.
Its simple and Do-It-Yourself (DIY) layouts makes it stand out as one of the best SEO tools.
SEOptimer has all the settings you need to enhance your website’s performance. You save a lot of cost that would have required in hiring SEO agencies.
With SEOptimer, you get an in-depth report on how your website is performing in terms of search. This document includes clear and actionable lists of recommendations that you need to undertake.
For instance, it will inform you if you have to increase your content’s length, add alt attributes to images, etc.
Is your website taking a lot of time to load? If yes, SEOptimer will notify you immediately to tweak a few settings to get on the right track.
Besides, you can even change the language settings to customize your audiences’ user experience. It supports Spanish, German, French, and more.
SEOptimer also lets you customize the report regarding its color, font, etc.
This tool has more than just being one of the best SEO tools. It provides other features as well, such as meta tag generator, keyword generator, XML sitemap generator, and so on.
Hence these are some of the best SEO tools that you might useful while optimizing your site for SERPs.
Did you find any one of these SEO auditing tools to be helpful for your website? If yes, please mention them in the comment section below.
It would also be great if you suggest some feedback regarding this content. Do you think some other tools are well-deserving to be in this list? Please comment your thoughts so I can update the post immediately.
In the end, I request you to share this post with your colleagues who might be in need of one of these best SEO tools. Thank you for supporting my blog!